Generation Rescue is a nonprofit organization that advocates the view that autism and related disorders are primarily caused by environmental factors, in particular by vaccines containing mercury. These claims are biologically implausible and lack convincing scientific evidence. The group gained awareness from an aggressive media campaign that sponsored full page ads in the New York Times and USA Today.
The organization was established in 2005 by Lisa and J.B. Handley. Beginning in the spring of 2005 and running through January 2007, Generation Rescue began a national media campaign in the US, placing advertisements in such publications as USA Today. The print and internet advertisements are part of a broader campaign to send the group's message about the possible connection between autism and mercury poisoning to politicians, medical professionals and parents. Generation Rescue's founders have also been featured in interviews on both NBC and Fox as well as in a cover story in Willamette Week.